fashionette AG is a leading European data-driven e-commerce group for premium and luxury fashion accessories. With its online platforms fashionette.com and brandfield.com the fashionette group not only offers inspiration but a curated assortment of premium and luxury handbags, shoes, small leather goods, sunglasses, watches and jewelry from more than 350 brands, including own brands. Reinforcing more than ten years of fashion accessory experience the fashionette group developed a compelling proprietary IT and data platform using cutting edge technology and artificial intelligence to make personalized online shopping of premium and luxury fashion accessories available to those who love to accentuate and individualize their outfits.
We make personalized online shopping of premium and luxury fashion accessories available to everyone who loves to complete, accentuate and individualize their outfit. We believe that everyone should have the possibility to express their personality and emphasize their individuality. Our wide range of diverse fashion accessories and designers, attractive prices for every budget, customer-oriented payment options and unique customer experience keep this inspiration alive.
We aim to offer our customers a curated selection of premium and luxury fashion accessories which complete and accentuate their outfits. This includes a wide range of premium and luxury fashion accessories including handbags, shoes, small leather goods, sunglasses, watches, jewelry, and beauty products from more than 300 remarkable brands as well as our own.
Our management is represented by Dr. Dominik Benner (CEO). After studying business administration at the University of St. Gallen and postdoctoral, Dr. Dominik Benner held various management positions and power of attorney at Bilfinger Berger. In 2011 he was appointed Managing Director within the JUWI Group and held several management and project positions there. In 2012 he took over the family business The Platform Group, which he transformed to e-commerce. Since March 2023, Dr. Dominik Benner is CEO of fashionette AG.
