The Platform Group AG is active with more than 20 platforms for B2B and B2C in 18 industrial branches. The company was launched in 2012 with the platform schuhe24.de, when the founder and current CEO Dr. Dominik Benner had the idea of selling shoes not only his family’s well-known local store, but also online. Furthermore, he offered his idea as a platform solution to other retailers. Back then, the situation was similar to today: Local retailers had no employees with a background in eCommerce, they did not have content to commercialize and no expertise in the areas of online marketing and programming. The idea was to establish a platform solution that fully maps eCommerce for the partners instead of just offering an online shop or an interface for marketplaces.
That way Dr. Benner managed the digital transformation of his own historic family business. Since then, the company has been growing steadily is using the concept to conquer other branches in the B2C as well as B2B sectors, including fashion & accessories, furniture, cars, bicycles, dental technology, heavy machinery, healthcare and many more.
In 2022 TPG invested in Fashionette AG, a German-based leading provider of luxury accessories. In November 2023 Fashionette AG merged with TPG and the company was renamed The Platform Group AG.