fashionette AG is a leading European data-driven e-commerce group for premium and luxury fashion accessories. With its online platforms fashionette.com and brandfield.com the fashionette group not only offers inspiration but a curated assortment of premium and luxury handbags, shoes, small leather goods, sunglasses, watches and jewelry from more than 300 brands, including own brands. Reinforcing more than ten years of fashion accessory experience the fashionette group developed a compelling proprietary IT and data platform using cutting edge technology and artificial intelligence to make personalized online shopping of premium and luxury fashion accessories available to those who love to accentuate and individualize their outfits
We make personalized online shopping of premium and luxury fashion accessories available to everyone who loves to complete, accentuate and individualize their outfit. We believe that everyone should have the possibility to express their personality and emphasize their individuality. Our wide range of diverse fashion accessories and designers, attractive prices for every budget, customer-oriented payment options and unique customer experience keep this inspiration alive.
All over Europe we set out to bring the best of two worlds together: the inspiring experience of strolling through international accessory stores and the convenience of shopping hundreds of brands boundless online from anywhere. This unique customer experience is available at both of our online platforms fashionette.com and Brandfield.com. Together we are present in 14 European countries and have shipped 1,1 million orders to 976 thousand active customers leading to EUR 134m in net revenue in 2021.
We have revolutionized the way people can buy premium and luxury fashion accessories – by combining our profound knowledge about fashion accessories from a rather emotional driven industry with our outstanding know-how about data and analytics. Based on over a decade of analysis and refinement our selected team of technology experts and product specialists have engineered our IT & Data platform to perfectly serve our customers’ needs and enable a personalized customer experience. Data streams from all business areas are incorporated effortlessly into our highly scalable data lake. Refinement is key to offering our customers exactly what they are looking for, to inspire them and to give our customers a personalized shopping experience of premium and luxury fashion accessories.
Our passion for fashion accessories is something we have in common with our customers. To give them the most realistic impression of our products we examine the quality of every product, describe it and add additional details to help customer make the right choice. Our photographers shoot the products in our own studio – with and without model. For example, for our product detail pages or for social media or newsletters. Automated processes and tools, like the size comparison tool or product listing pages based on artificial intelligence, round off our balance between hand-guided content creation and data-based content automation.
